Bringing Digital IP Into The Real World — from Disney to Yuga Labs On October 2, 1992, the Disney film The Mighty Ducks was released in cinemas. This heartwarming story of an underdog youth ice hockey team became a cult classic. Emilio Estevez played the character of Gordon Bombay, a Minneapolis defense attorney who coached a team of earnest misfits to a hockey…

This is an excerpt from our weekly newsletter Good TikTok Creative — subscribe here to get this weekly e-mail sent to your inbox! TikTok Case Study #30 = Pepsi Simon’s Take: Influencers isn’t a new idea. Brands have been paying celebrities for their endorsement for decades. The model hasn’t…

This is an excerpt from our weekly newsletter Good TikTok Creative — subscribe here to get this weekly e-mail sent to your inbox! TikTok Case Study #6 = Beats by Dre Beats by Dre launched a campaign on TikTok called the #BeatsDaisyChallenge, which is tied to four new colors for…

This is an excerpt from our weekly newsletter Good TikTok Creative — subscribe here to get this weekly e-mail sent to your inbox! TikTok Case Study #5 = Asos The online fashion and cosmetic retailer Asos has just launched a new campaign on TikTok called the #AySauce campaign. In partnership…

The Biggest Maverick in Media & Entertainment — Logan Paul is a 25-year-old YouTuber with a net worth of $19 Million. He also has a lot of haters. Let me tell you why they’re wrong, why I’m a Logan Paul fan and why you should be one too. Heroes and Villains The first time I ever heard the…

This is an excerpt from our weekly newsletter Good TikTok Creative — subscribe here to get this weekly e-mail sent to your inbox! TikTok Case Study #4 = Dettol Simon’s Take: There are many things to admire about the Dettol hand wash challenge. The numbers grab attention — 125…

In New Zealand, Prime Minister Jacinda Ardern has been encouraging The Ministry of Health to start using TikTok for Covid-19 Messaging. While it’s a good effort, we should point out that last year many governmental entities like the World Health Organization were already using TikTok to deliver public health messages. …

This is an excerpt from our weekly newsletter Good TikTok Creative — subscribe here to get this weekly e-mail sent to your inbox! TikTok Case Study #3 = Three Simon’s Take: Simplicity (nearly) always trumps complexity. This TikTok from UK Telecoms firm Three demonstrates this perfectly. A few hours…

This is an excerpt from our weekly newsletter Good TikTok Creative — subscribe here to get this weekly e-mail sent to your inbox! TikTok Case Study #29 = JD + Puma Simon’s Take: The connection between a retailer and a product can be tenuous sometimes — the new garment…