📈 TikTok’s Story in Three ChartsNow that TikTok is “un-banned,” we can expect the platform to keep growing and the consumer behavior of live & social commerce to keep…17h ago17h ago
💎 Alexis Bittar Created An Entire Series To Tell Their Brand StoryThese days, every brand should think of itself as a media company.4d ago4d ago
🛍 Is Whatnot A Social Commerce Alternative To TikTok Shop?Livestream shopping app Whatnot just raised $265 Million at a $5 Billion valuation.5d ago5d ago
🎥 The Unintended Consequences of A TikTok BanIn anticipation of a potential TikTok ban, people are starting to download Red Note (Xiaohongshu), another Chinese video app. Red Note has…Jan 14Jan 14
⛳️ The PGA Tour Is Going All-In On CreatorsThe PGA Tour is launching three new creator-focused golf events events this year — tournaments where golf-related creators are the…Jan 11Jan 11
🏈 Why Is Fanatics Launching A New Fashion Brand?Fanatics is the world’s dominant sports merchandise, apparel, and collectibles company. They sell officially licensed products like team…Jan 11Jan 11
☕️ Dunkin’ Donuts Launches A Drink With Sabrina CarpenterOn December 31, Dunkin’ Donuts released Sabrina’s Brown Sugar Shakin’ Espresso, which was supported by the video below talking about how…Jan 6Jan 6
🎥 Will Chinese Microdramas Come to the West in 2025?In 2024, the Chinese microdrama market reached $7 Billion, a 35% YoY increase. These are minute-long multi-episode drama series that debut…Jan 5Jan 5
Walmart’s Birkin Bag Controversy Pushes Back on LuxuryWalmart has started selling an $80 version of the famous Hermès “Birkin” bag via 3rd party manufacturer Kamugo, generating frenzied…Jan 3Jan 3
🧁 The Pop Tarts Bowl Was Created For The MemesLast week was the second annual Pop Tarts Bowl, the US college football game sponsored by Kellanova, the CPG company behind Pringles…Jan 2Jan 2
