🍔 Why Does Burger King Keep Betting On Anime Collabs?

Burger King’s latest special menu collaboration is with…the anime franchise One Piece!

Simultaneously, Burger King is also doing a collab with anime franchise Naruto. A few months ago, they had a collab with anime franchise My Hero Academia.

So why does Burger King keep tapping into anime IP?

1. Global & Local Passion — Anime has moved from niche culture to mainstream culture, especially with worldwide Millennial and Gen-Z fanbases.

2. Culture & Lifestyle — Anime isn’t just about watching TV series, but living a lifestyle, with distinct communities and culture that’s embraced by a very diverse audience that bleeds over into sports, music, and entertainment.

3. Financial Success — Most of all, these anime collabs must really be working for Burger King financially in order for them to keep launching new ones.

🌟 What does this mean for your brand?
If you’re looking to unlock untapped cultural opportunities, anime could be your secret weapon. It’s a gateway to an engaged, creative, and diverse audience.

At PWR House, we’ve seen how anime can open doors for brands to connect with passionate, global audiences in fresh, authentic ways. It’s exciting to watch this space evolve — and we’re always curious about what’s next…