🛒 The Live Shopping Golden Age Is Here

TikTok Shop is on a tear. In 2024, global GMV was $32 Billion — the US experienced 650% YoY growth and the UK experienced 136% YoY growth.

TikTok Shop just launched in Germany, France, and Italy and more brands are joining TikTok every day.

What many people don’t realize is that there are several key pillars to a building a successful TikTok Shop strategy — your own content, your affiliate strategy and most underrated…GOING LIVE!

Some of the best TikTok Shop case studies of 2024 are brands selling millions of dollars worth of product via a single livestream.

✅ Stormi Steele made $1 Million from a single Live Session
✅ Made by Mitchell made £1 Million in 24 hours from a TikTok Live
✅ P Louise sold $2 Million worth of product from a 12-hour livestream

I’ve spent countless hours watching (and buying from) TikTok livestreams. Let me tell you — this is a completely different level of engagement. It’s a combination of shopping, entertainment, and conversation.

Seeing my actual name mentioned real-time on a livestream while a creator packs my order feels almost surreal. This intimacy and interactivity has literally compelled me to buy products.

Yet, so few brands are taking this seriously. In a landscape where everyone is fighting for attention, TikTok Live still remains one of the biggest, most untapped growth opportunities.