In a time of crisis, people need to receive the right information in the most appropriate medium. And that poses an interesting marketing challenge for public health organisations — how do you get the right message out there?

During the Great Depression and World War 2, American president Franklin Delano Roosevelt regularly addressed the nation through a series of ‘fireside chats’ that were broadcasted over the radio. Their goal was to clearly explain his policies in a turbulent time and reassure the country. Ultimately, the reason you send out any message — whether as a politician, a…