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Marketing Public Health
In a time of crisis, people need to receive the right information in the most appropriate medium. And that poses an interesting marketing challenge for public health organisations — how do you get the right message out there?
During the Great Depression and World War 2, American president Franklin Delano Roosevelt regularly addressed the nation through a series of ‘fireside chats’ that were broadcasted over the radio. Their goal was to clearly explain his policies in a turbulent time and reassure the country. Ultimately, the reason you send out any message — whether as a politician, a business, or a charity — is to influence thought and inspire action.
But fireside chats would not work today.
Fast forward to 2020 — how does modern media inspire action? Through mixing entertainment and education. For younger generations who don’t take themselves too seriously, it’s all about the challenges, dances, and memes on Tik Tok, Instagram and Twitter.
The World Health Organisation (WHO) recently launched their own Tik Tok account to share information on the coronavirus.
