💸 If Viacom and P&G Had A Baby, They’d Call It Mr. Beast

Mr. Beast is raising $200 Million for his company Beast Industries at a $5 Billion valuation. He’s not just a YouTuber, he’s blending media and CPG to create a modern equivalent of Viacom and P&G.

There are two divisions of Beast Industries:
1 — Content — his multiple YouTube channels (470+ Million subscribers) and other media projects like Beast Games.
2 — Commerce — his multiple consumer products like Feastables, Lunchly, and Viewstats.

Combined, the content and commerce divisions each made $250 Million in revenue in 2024 and are forecasted to reach a combined $1.6 Billion in revenue by 2026. At that growth rate, Beast Industries could reach a $15 Billion valuation over the next two to three years.

Mr. Beast has drawn out the ultimate path for content creators — starting out with classic advertising & brand deals and then eventually graduating into launching his own consumer products.

He has trail-blazed an entirely new type of hybrid media & product company. Traditional media companies like Viacom monetized by selling advertising against their own content. Traditional CPG companies like P&G monetized by selling their own products through advertising.

Mr. Beast is becoming the first person at massive scale who is both a media company and a CPG company. That reduces the cost of acquisition, increase retention and engagement, and leads to enhanced profit and a better business model in general.

Content is King. The creators who use their own content to sell their own products will become the new royalty of the digital economy. And Mr. Beast is on track to become its king.