Medium

Anthony McGuire

Anthony McGuire

·

May 11

Welcome to the Sennott-verse.

Right now a new cinematic universe in culture is being built by Rachel Sennott, Jordan Firstman, and True Whitaker, lead cast members of I…

Welcome to the Sennott-verse.

Anthony McGuire

·

May 10

The World of Kpop Variety Shows: BTS, Marketing, and Content Universes

The World of Kpop Variety Shows: BTS, Marketing, and Content Universes

Anthony McGuire

·

Nov 16, 2025

Why work with Alex Cooper’s New Creative Agency?

Alex Cooper, best known for the Call Her Daddy podcast and Unwell network, has launched her own creative agency and signed Google as their…

Why work with Alex Cooper’s New Creative Agency?

Anthony McGuire

·

Oct 27, 2025

AI was supposed to kill video editors but MrBeast and Airrack want to create millions of new ones.

Last week, Mr. Beast announced the launch of Vyro, a clipping company that pays people to edit and create new video clips.

AI was supposed to kill video editors but MrBeast and Airrack want to create millions of new ones.

Anthony McGuire

·

Oct 26, 2025

UMG’s New Creator App + Brand-Specific Creator Tech

Universal Music Group has launched their own app to manage relationships with creators.

Anthony McGuire

·

Oct 23, 2025

Jake Paul is unbothered about AI

Anthony McGuire

·

Oct 21, 2025

💄 Sephora gets it.

They’ve launched My Sephora Storefront, a new platform that lets creators build their own shoppable storefronts directly inside Sephora’s…

💄 Sephora gets it.

Anthony McGuire

·

Oct 20, 2025

LeBron’s shameless publicity stunt, worked…?

On October 6, LeBron James posted a video teasing “the decision of all decisions.”

LeBron’s shameless publicity stunt, worked…?

Anthony McGuire

·

Oct 18, 2025

Jake Paul is probably a better investor than you

In 2021, Jake Paul launched Anti Fund with Geoffrey Woo. Since then, the fund has invested in companies like OpenAI, Polymarket, and…

Jake Paul is probably a better investor than you

Anthony McGuire

·

Oct 16, 2025

New media often starts as something that “shouldn’t work”

That’s why I love what TBPN is doing. Their content format is something that traditional media would tell you should not work.

New media often starts as something that “shouldn’t work”

Anthony McGuire

Anthony McGuire

Say hi - anthony@pwrhouse.co.uk or https://www.linkedin.com/in/anthonymcguire/ Building PWR House. Ex-Facebook and Singularity University.

Following

Help

Status

About

Careers

Press

Blog

Store

Privacy

Rules

Terms

Text to speech