AI was supposed to kill video editors but MrBeast and Airrack want to create millions of new ones.Last week, Mr. Beast announced the launch of Vyro, a clipping company that pays people to edit and create new video clips.Oct 27Oct 27
UMG’s New Creator App + Brand-Specific Creator TechUniversal Music Group has launched their own app to manage relationships with creators.Oct 26Oct 26
💄 Sephora gets it.They’ve launched My Sephora Storefront, a new platform that lets creators build their own shoppable storefronts directly inside Sephora’s…Oct 21Oct 21
LeBron’s shameless publicity stunt, worked…?On October 6, LeBron James posted a video teasing “the decision of all decisions.”Oct 20Oct 20
Jake Paul is probably a better investor than youIn 2021, Jake Paul launched Anti Fund with Geoffrey Woo. Since then, the fund has invested in companies like OpenAI, Polymarket, and…Oct 18Oct 18
New media often starts as something that “shouldn’t work”That’s why I love what TBPN is doing. Their content format is something that traditional media would tell you should not work.Oct 16Oct 16
🥄 Germans have inspired us to gather in parks to eat pudding with forksWhat started in Karlsruhe, Germany as a joke flyer has turned into full-blown cultural absurdity.Oct 12Oct 12
🛌 How Cozy Earth Sells Bedding Via A TikTok Reality ShowThe brand Cozy Earth sells bedding and bath products, but now they’re creating TikTok reality shows that get tens of millions of views.Sep 12Sep 12