🛍️ Retailers Rush to Partner With Creators, But They’re Forgetting the ContentBest Buy just launched a Creator Program with influencer storefronts for people like Linus Tech Tips and Jenna Ezarik.3h ago3h ago
📚 What’s the future for an AI-driven book publishing company?I was reading this Bloomberg article called “The A.I. Romance Factory.” It’s about a company called Inkitt, who describe themselves as…1d ago1d ago
🌴 The White Lotus EffectAs I sat down to watch the Season 3 finale of The White Lotus, I couldn’t help but think — since when did having a murder mystery filmed…3d ago3d ago
🔫 Are creators becoming the arms dealers of the new media economy?In Hollywood, there’s a familiar analogy: Some media companies act as “arms dealers.” They produce content but don’t own their own…Apr 21Apr 21
🔥 Glen Powell’s New Condiment Brand: Smash KitchenWhen I read the headline about Glen Powell’s new condiment brand, I thought to myself… “Glen Powell, the actor???”Apr 20Apr 20
🎧 Peggy Gou x Don Julio: A Near-Perfect Collab — But Did They Fully Leverage the Relationship?Don Julio just dropped their “first-ever global product collaboration,” a limited edition bottle of Don Julio 1942, designed with DJ…Apr 13Apr 13
👟 Even Nike Can Lose Cultural RelevanceConsumers today are unforgiving. Brand loyalty is declining and competition across categories is increasing. This makes marketing more…Apr 12Apr 12
📈 Seeking Alpha From TikTok Trends — Saratoga Spring WaterIf you’re a culturally tuned-in trader or fund manager who regularly scrolls through their TikTok, you may have seen a certain video go…Apr 9Apr 9
🏌️♂️ A Next-Gen Golf Media Brand Raises $45 MillionGood Good Golf started as a YouTube channel in 2020 and has now developed into a full-on golf media brand populated by a compelling set of…Apr 6Apr 6
🚨 Wonder Acquires Tastemade, Bringing Together Content and CommerceI read the news about food delivery app Wonder buying food media brand Tastemade and had a flashback.Apr 4Apr 4
