This is an excerpt from our weekly newsletter Good TikTok Creativesubscribe here to get this weekly e-mail sent to your inbox!

Photo by ian dooley on Unsplash

TikTok Case Study #30 = Pepsi

Simon’s Take:

Influencers isn’t a new idea. Brands have been paying celebrities for their endorsement for decades. The model hasn’t…


This is an excerpt from our weekly newsletter Good TikTok Creativesubscribe here to get this weekly e-mail sent to your inbox!

Photo by NeONBRAND on Unsplash

TikTok Case Study #6 = Beats by Dre

Beats by Dre launched a campaign on TikTok called the #BeatsDaisyChallenge, which is tied to four new colors for…


This is an excerpt from our weekly newsletter Good TikTok Creativesubscribe here to get this weekly e-mail sent to your inbox!

TikTok Case Study #5 = Asos

The online fashion and cosmetic retailer Asos has just launched a new campaign on TikTok called the #AySauce campaign. In partnership…


The Biggest Maverick in Media & Entertainment

Logan Paul is a 25-year-old YouTuber with a net worth of $19 Million. He also has a lot of haters. Let me tell you why they’re wrong, why I’m a Logan Paul fan and why you should be one too.

Heroes and Villains

The first time I ever heard the…


This is an excerpt from our weekly newsletter Good TikTok Creativesubscribe here to get this weekly e-mail sent to your inbox!

TikTok Case Study #4 = Dettol

Simon’s Take:

There are many things to admire about the Dettol hand wash challenge. The numbers grab attention — 125…


In New Zealand, Prime Minister Jacinda Ardern has been encouraging The Ministry of Health to start using TikTok for Covid-19 Messaging. While it’s a good effort, we should point out that last year many governmental entities like the World Health Organization were already using TikTok to deliver public health messages.


This is an excerpt from our weekly newsletter Good TikTok Creativesubscribe here to get this weekly e-mail sent to your inbox!

Photo by Jonas Lee on Unsplash

TikTok Case Study #3 = Three

Simon’s Take:

Simplicity (nearly) always trumps complexity. This TikTok from UK Telecoms firm Three demonstrates this perfectly.

A few hours…


This is an excerpt from our weekly newsletter Good TikTok Creativesubscribe here to get this weekly e-mail sent to your inbox!

TikTok Case Study #29 = JD + Puma

Simon’s Take:

The connection between a retailer and a product can be tenuous sometimes — the new garment…


Very few brands have embraced TikTok well. But Chipotle is one of them. Since 2019, Chipotle has been investing heavily into TikTok. Here are three examples of Chipotle’s TikTok campaigns.

Campaign Example 1: Chipotle Lid Flip Challenge

The Lid Flip Challenge encouraged people to make their own spin on recording…


This is an excerpt from our weekly newsletter Good TikTok Creativesubscribe here to get this weekly e-mail sent to your inbox!

Photo by Matt Popovich on Unsplash

TikTok Case Study #13 = Heinz’s #HeinzHalloween

Simon’s Take:

I worked on Heinz advertising a million years ago and a key insight was that everyone had…

Anthony McGuire

Tech, Entertainment, Media, Emerging Markets. Ex-Facebook and Singularity University.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store