⛳️ The PGA Tour Is Going All-In On Creators

The PGA Tour is launching three new creator-focused golf events events this year — tournaments where golf-related creators are the competitors.

This is a follow up on the 2024 Creator Classic, where the PGA Tour brought together 16 golf creators to compete in a standalone tournament. The PGA Tour also built the “Creator Council” in November, a group of golf creators who will help ideate on fan engagement, content, and the growth of golf.

Working with golf creators is one of the best ways to keep the PGA Tour relevant with younger audiences. Bringing creators onboard leverages their highly engaged audiences and adds tons of new, more exciting golf content.

Creators are gonna create — and their content is probably more dynamic than your typical golf broadcast.

Creators are an inevitable element of reaching audiences and every sport should be integrating them within their programming.

If you’re a marketing executive at any team, league or sports organization, you should create your own version of a “Creator Council.” This helps you connect more deeply with your audience — creators are a marketing channel you must take seriously.