This is an excerpt from our weekly newsletter Good TikTok Creative — subscribe here to get this weekly e-mail sent to your inbox!
Simon’s Take:
Influencers isn’t a new idea. Brands have been paying celebrities for their endorsement for decades. The model hasn’t…
This is an excerpt from our weekly newsletter Good TikTok Creative — subscribe here to get this weekly e-mail sent to your inbox!
TikTok Case Study #6 = Beats by Dre
Beats by Dre launched a campaign on TikTok called the #BeatsDaisyChallenge, which is tied to four new colors for…
This is an excerpt from our weekly newsletter Good TikTok Creative — subscribe here to get this weekly e-mail sent to your inbox!
The online fashion and cosmetic retailer Asos has just launched a new campaign on TikTok called the #AySauce campaign. In partnership…
The Biggest Maverick in Media & Entertainment
Logan Paul is a 25-year-old YouTuber with a net worth of $19 Million. He also has a lot of haters. Let me tell you why they’re wrong, why I’m a Logan Paul fan and why you should be one too.
Heroes and Villains
The first time I ever heard the…
This is an excerpt from our weekly newsletter Good TikTok Creative — subscribe here to get this weekly e-mail sent to your inbox!
Simon’s Take:
There are many things to admire about the Dettol hand wash challenge. The numbers grab attention — 125…
In New Zealand, Prime Minister Jacinda Ardern has been encouraging The Ministry of Health to start using TikTok for Covid-19 Messaging. While it’s a good effort, we should point out that last year many governmental entities like the World Health Organization were already using TikTok to deliver public health messages.
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This is an excerpt from our weekly newsletter Good TikTok Creative — subscribe here to get this weekly e-mail sent to your inbox!
Simon’s Take:
Simplicity (nearly) always trumps complexity. This TikTok from UK Telecoms firm Three demonstrates this perfectly.
A few hours…
This is an excerpt from our weekly newsletter Good TikTok Creative — subscribe here to get this weekly e-mail sent to your inbox!
TikTok Case Study #29 = JD + Puma
Simon’s Take:
The connection between a retailer and a product can be tenuous sometimes — the new garment…
Very few brands have embraced TikTok well. But Chipotle is one of them. Since 2019, Chipotle has been investing heavily into TikTok. Here are three examples of Chipotle’s TikTok campaigns.
Campaign Example 1: Chipotle Lid Flip Challenge
The Lid Flip Challenge encouraged people to make their own spin on recording…
This is an excerpt from our weekly newsletter Good TikTok Creative — subscribe here to get this weekly e-mail sent to your inbox!
TikTok Case Study #13 = Heinz’s #HeinzHalloween
Simon’s Take:
I worked on Heinz advertising a million years ago and a key insight was that everyone had…
