Mar 27Life Is A Neverending 6-Mile RunWhen you run six miles, you feel both pain and glory. This is what happens: Mile 1 — You’re just getting started. You’re excited and think you have momentum. Mile 2 — You then realize you haven’t run as far as you thought and start feeling horrible. …Running4 min read
Mar 19The Mighty Ducks and The Bored ApesBringing Digital IP Into The Real World — from Disney to Yuga Labs On October 2, 1992, the Disney film The Mighty Ducks was released in cinemas. This heartwarming story of an underdog youth ice hockey team became a cult classic. Emilio Estevez played the character of Gordon Bombay, a Minneapolis defense attorney who coached a team of earnest misfits to a hockey…Nft6 min read
Published in DailyTikTok·Mar 10, 2021Good TikTok Creative Case Study — Pepsi on TikTokThis is an excerpt from our weekly newsletter Good TikTok Creative — subscribe here to get this weekly e-mail sent to your inbox! TikTok Case Study #30 = Pepsi Simon’s Take: Influencers isn’t a new idea. Brands have been paying celebrities for their endorsement for decades. The model hasn’t…Pepsi4 min read
Published in DailyTikTok·Mar 7, 2021Good TikTok Creative Case Study — Beats By Dre on TikTokThis is an excerpt from our weekly newsletter Good TikTok Creative — subscribe here to get this weekly e-mail sent to your inbox! TikTok Case Study #6 = Beats by Dre Beats by Dre launched a campaign on TikTok called the #BeatsDaisyChallenge, which is tied to four new colors for…Tik Tok2 min read
Published in DailyTikTok·Mar 6, 2021Good TikTok Creative Case Study — Asos on TikTokThis is an excerpt from our weekly newsletter Good TikTok Creative — subscribe here to get this weekly e-mail sent to your inbox! TikTok Case Study #5 = Asos The online fashion and cosmetic retailer Asos has just launched a new campaign on TikTok called the #AySauce campaign. In partnership…Tik Tok2 min read
Mar 4, 2021Logan Paul: Underrated, Undervalued, UnderlovedThe Biggest Maverick in Media & Entertainment — Logan Paul is a 25-year-old YouTuber with a net worth of $19 Million. He also has a lot of haters. Let me tell you why they’re wrong, why I’m a Logan Paul fan and why you should be one too. Heroes and Villains The first time I ever heard the…Logan Paul10 min read
Published in DailyTikTok·Mar 4, 2021Good TikTok Creative Case Study — Dettol on TikTokThis is an excerpt from our weekly newsletter Good TikTok Creative — subscribe here to get this weekly e-mail sent to your inbox! TikTok Case Study #4 = Dettol Simon’s Take: There are many things to admire about the Dettol hand wash challenge. The numbers grab attention — 125…Tik Tok2 min read
Published in DailyTikTok·Mar 3, 2021Can TikTok Be Used For Marketing Public Health?In New Zealand, Prime Minister Jacinda Ardern has been encouraging The Ministry of Health to start using TikTok for Covid-19 Messaging. While it’s a good effort, we should point out that last year many governmental entities like the World Health Organization were already using TikTok to deliver public health messages. …Tik Tok3 min read
Published in DailyTikTok·Mar 2, 2021Good TikTok Creative Case Study — Three on TikTokThis is an excerpt from our weekly newsletter Good TikTok Creative — subscribe here to get this weekly e-mail sent to your inbox! TikTok Case Study #3 = Three Simon’s Take: Simplicity (nearly) always trumps complexity. This TikTok from UK Telecoms firm Three demonstrates this perfectly. A few hours…Tik Tok2 min read
Published in DailyTikTok·Mar 1, 2021Good TikTok Creative Case Study — JD + Puma on TikTokThis is an excerpt from our weekly newsletter Good TikTok Creative — subscribe here to get this weekly e-mail sent to your inbox! TikTok Case Study #29 = JD + Puma Simon’s Take: The connection between a retailer and a product can be tenuous sometimes — the new garment…Tik Tok3 min read
