🧀 How Viral TikTok Trends Impact Your P&L: A Chili’s Case Study2024 was the year Chili’s realized that TikTok was truly consequential for their business.3d ago3d ago
📺 The YouTube-to-Streaming Pipeline Is Here, And It’s Built By CreatorsThe world’s biggest YouTuber (Mr. Beast) just made one of the world’s biggest reality competition shows (Beast Games) on Amazon Prime…6d ago6d ago
🥤 Pepsi Acquires Poppi, Startup Drink Brands RejoicePepsi is acquiring Poppi, the prebiotic soda brand launched in 2018 by co-founder couple Allison and Stephen Ellsworth, for $1.95 Billion.Mar 25Mar 25
🔥🍗 Hot Ones: How A YouTube Show Became A $82.5 Million Media EmpireTen years ago, Hot Ones launched on YouTube — a show where Sean Evans interviews celebrities while they eat progressively spicier chicken…Mar 22Mar 22
💸 If Viacom and P&G Had A Baby, They’d Call It Mr. BeastMr. Beast is raising $200 Million for his company Beast Industries at a $5 Billion valuation. He’s not just a YouTuber, he’s blending media…Mar 18Mar 18
🤝 What Unilever’s New CEO Is REALLY Saying About InfluencersFernando Fernandez has barely settled into his new role as CEO of Unilever, and he’s already making it clear where he sees the future of…Mar 14Mar 14
🛒 The Live Shopping Golden Age Is HereTikTok Shop is on a tear. In 2024, global GMV was $32 Billion — the US experienced 650% YoY growth and the UK experienced 136% YoY growth.Mar 14Mar 14
🍬 The Latest Crocs Power Move? A Collab With HariboCrocs is the wild and wacky footwear brand known for their signature clogs and huge volume of unique collabs.Mar 12Mar 12
🏀 The LA Lakers, One Piece, and the Growing Sports x Anime WaveOn February 28th, the LA Lakers teamed up with manga/anime franchise One Piece for a special collaboration during their game against the…Mar 10Mar 10
💘 How Creators Are Playing Cupid for Dating Appshttps://youtube.com/shorts/UeWo_4Cn3ZA?si=UGLaBwtivL1QppyTMar 8Mar 8
